Back in October last year, I wrote about the new way you can apply for school in Brighton & Hove.
At the time, it was early days for our system and we had received around 1100 applications. Since then, the number has grown considerably. To date, 6300 applications have been made online. It’s covered the two major application rounds of the year – reception year for primary and year 7 for secondary – and the form has proven to be completely reliable.
Reception year applications closed on 15th January at midnight. In the lead up to the deadline, a few customers experienced problems either setting up their account or resetting their password. In total, 23 customers were affected. After some help from me and my team, 20 customers successfully completed their online application. The remaining 3 customers submitted paper applications by post. The 23 customers who needed help represented less than 1% of all the customers who applied for Reception year; 0.77% to be exact. This is a tiny percentage of the total number of applications.
Along with this, the form has been used frequently throughout the day. I analysed the usage of it between 15th December and 15th January. During this period, the form was being used at least three times an hour between 6 am and midnight, every day.
It is fair to say that the form has been a success and there are a number of reasons for why this the case. First and foremost, our Agile approach to development meant we could identify bugs and fix them quickly. It also enabled us to identify enhancements and changes that could be introduced quickly, user tested and released to enhance the user experience.
Secondly, testing. You must test, test, test and test again. If you don’t, you are setting yourself up for failure. Even though we were developing fast, this doesn’t mean testing can be skipped. It is an essential part of the Agile, iterative process. Miss it at your peril!
And last but not least, the customers themselves. We have received tons of feedback since the release of the form, including some really useful feature suggestions that we’ve developed and released in new iterations.
Whilst I’m chuffed with the success of the form so far, there is always room for improvement. Our team will be addressing this in forthcoming updates to the form that will make user experience even better and bring more benefits to the service too. Watch this space!